The five botanicals that lead 2027
Centella (cica, gotu kola), green tea, holy basil (tulsi), aloe vera and licorice root are the five botanical extracts with the most demand across US personal care launches. The table shows where each one leads and how fast it is growing.
| Botanical | INCI | Where it leads | Share of new launches | 12-month change |
|---|---|---|---|---|
| Centella (gotu kola) | Centella asiatica extract | Face serums, creams, toners, cleansers, eye care, sun care | 7 to 12% | +17% to +130%; fastest in sun care |
| Green tea leaf | Camellia sinensis leaf extract | Share leader in 9 of 14 categories | 7 to 15% | +28% cleansers, +29% shampoo, +35% body lotion, +45% body wash |
| Holy basil leaf | Ocimum sanctum leaf extract | Toners, cleansers, eye care, masks, sun care | 2 to 5% | +92% toners, +112% cleansers, +95% eye care, +130% sun care |
| Aloe vera gel | Aloe barbadensis leaf extract | Sun care, masks, conditioner, eye care | 3 to 9% | +13% sun care, +24% masks, +38% conditioner |
| Licorice root | Glycyrrhiza glabra root extract | Eye care, face creams, sun care | 3 to 9% | +22% eye care, +5% face creams, +19% sun care |
Five extracts to specify in each category
Share is the percentage of new US launches in the category over the 12 months to September 2026 that list the INCI; change is against the prior 12 months. Part IDs link to the product page with the Spec Sheet, representative COA and SDS.
Face serums: top botanical extracts
Green tea leaf and centella lead new US face serums at 12 to 13% of launches each; centella is growing 49% and holy basil 19%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 12.9% | +14% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Centella (gotu kola) | Centella asiatica extract | 12.3% | +49% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
| Chamomile flower | Chamomilla recutita flower extract | 4.0% | +14% | 3230GL (glycerin), 3230ZB (Zemea propanediol), 3230NBG (butylene glycol) |
| Aloe vera gel | Aloe barbadensis leaf extract | 3.4% | +3% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
| Holy basil leaf | Ocimum sanctum leaf extract | 3.2% | +19% | 3362GL (glycerin) |
Face creams and moisturizers: top botanical extracts
Green tea leaf and centella share the lead in face creams at 11.1% each; centella is up 62% and white willow bark up 23%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 11.1% | +2% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Centella (gotu kola) | Centella asiatica extract | 11.1% | +62% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
| Licorice root | Glycyrrhiza glabra root extract | 5.0% | +5% | 3291GL (glycerin), 3291ZB (Zemea propanediol), 3291NBG (butylene glycol) |
| Ginseng root | Panax ginseng root extract | 4.3% | +7% | 3317GL (glycerin) |
| White willow bark | Salix alba bark extract | 2.3% | +23% | 3325GL (glycerin), 3325ZB (Zemea propanediol), 3325NBG (butylene glycol) |
Facial cleansers: top botanical extracts
Green tea leaf is in 13.7% of new cleansers; holy basil (up 112%) and centella (up 73%) are the fastest-growing.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 13.7% | +28% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Centella (gotu kola) | Centella asiatica extract | 8.3% | +73% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
| White willow bark | Salix alba bark extract | 4.5% | +37% | 3325GL (glycerin), 3325ZB (Zemea propanediol), 3325NBG (butylene glycol) |
| Holy basil leaf | Ocimum sanctum leaf extract | 4.0% | +112% | 3362GL (glycerin) |
| Aloe vera gel | Aloe barbadensis leaf extract | 3.2% | -11% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
Toners, essences and mists: top botanical extracts
Green tea leaf leads toners at 15.1% of new launches; holy basil is up 92% and centella up 17%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 15.1% | +2% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Centella (gotu kola) | Centella asiatica extract | 11.5% | +17% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
| Aloe vera gel | Aloe barbadensis leaf extract | 6.1% | -3% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
| Holy basil leaf | Ocimum sanctum leaf extract | 4.9% | +92% | 3362GL (glycerin) |
| Ginseng root | Panax ginseng root extract | 4.2% | 0% | 3317GL (glycerin) |
Eye care: top botanical extracts
Centella (11.1%) and licorice root (8.5%) lead eye creams; arnica, aloe and coffee seed are all growing 10 to 26%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Centella (gotu kola) | Centella asiatica extract | 11.1% | +32% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
| Licorice root | Glycyrrhiza glabra root extract | 8.5% | +22% | 3291GL (glycerin), 3291ZB (Zemea propanediol), 3291NBG (butylene glycol) |
| Arnica montana flower | Arnica montana flower extract | 5.5% | +26% | 3201MGL (glycerin), 3201MZB (Zemea propanediol), 3201MBG (butylene glycol) |
| Aloe vera gel | Aloe barbadensis leaf extract | 5.2% | +10% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
| Coffee seed | Coffea arabica seed extract | 4.5% | +26% | 3172GL (glycerin), 3172NPG (propylene glycol) |
Face masks: top botanical extracts
Green tea leaf leads masks at 11.5%; aloe vera (up 24%), holy basil (up 40%) and centella leaf (up 77%) are growing.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 11.5% | -5% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Aloe vera gel | Aloe barbadensis leaf extract | 7.8% | +24% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
| Licorice root | Glycyrrhiza glabra root extract | 5.7% | -16% | 3291GL (glycerin), 3291ZB (Zemea propanediol), 3291NBG (butylene glycol) |
| Holy basil leaf | Ocimum sanctum leaf extract | 4.2% | +40% | 3362GL (glycerin) |
| Centella (gotu kola) | Centella asiatica leaf extract | 3.9% | +77% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
Body lotions and creams: top botanical extracts
Green tea leaf (up 35%) and rosemary leaf (up 13%) lead body lotions; lavender extract is up 188%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 8.1% | +35% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Rosemary leaf | Rosmarinus officinalis leaf extract | 7.6% | +13% | 3330GL (glycerin), 3330ZB (Zemea propanediol), 3330PBBG (butylene glycol) |
| Chamomile flower | Chamomilla recutita flower extract | 5.9% | +3% | 3230GL (glycerin), 3230ZB (Zemea propanediol), 3230NBG (butylene glycol) |
| Lavender flower | Lavandula angustifolia extract | 4.0% | +188% | 3285GL (glycerin), 3285ORG (organic, glycerin) |
| Centella (gotu kola) | Centella asiatica extract | 3.3% | +32% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
Body washes: top botanical extracts
Green tea leaf leads body washes at 7.1%, up 45%; pomegranate (up 70%) and lavender (up 78%) are the fastest-growing.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 7.1% | +45% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Chamomile flower | Chamomilla recutita flower extract | 4.9% | +3% | 3230GL (glycerin), 3230ZB (Zemea propanediol), 3230NBG (butylene glycol) |
| Rosemary leaf | Rosmarinus officinalis leaf extract | 3.2% | -1% | 3330GL (glycerin), 3330ZB (Zemea propanediol), 3330PBBG (butylene glycol) |
| Pomegranate | Punica granatum fruit extract | 2.2% | +70% | 3421GL (glycerin), 3421ZB (Zemea propanediol) |
| Lavender flower | Lavandula angustifolia extract | 2.2% | +78% | 3285GL (glycerin), 3285ORG (organic, glycerin) |
Shampoo: top botanical extracts
Green tea leaf (10.1%) and rosemary leaf (7.8%) lead shampoo; ginger root is the fastest-growing at up 42%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 10.1% | +29% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Rosemary leaf | Rosmarinus officinalis leaf extract | 7.8% | +9% | 3330GL (glycerin), 3330ZB (Zemea propanediol), 3330PBBG (butylene glycol) |
| Ginger root | Zingiber officinale root extract | 3.0% | +42% | 3264GL (glycerin), 3264ZB (Zemea propanediol) |
| Calendula flower | Calendula officinalis flower extract | 2.8% | +16% | 3224GL (glycerin), 3224ZB (Zemea propanediol), 3224NBG (butylene glycol) |
| Saw palmetto berry | Serenoa serrulata fruit extract | 2.4% | +13% | 3334GL (glycerin), 3334ZB (Zemea propanediol), 3334NBG (butylene glycol) |
Conditioner: top botanical extracts
Green tea leaf (9.7%) and rosemary leaf (8.6%) lead conditioner; aloe vera is up 38% and red clover up 35%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 9.7% | +11% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Rosemary leaf | Rosmarinus officinalis leaf extract | 8.6% | -12% | 3330GL (glycerin), 3330ZB (Zemea propanediol), 3330PBBG (butylene glycol) |
| Aloe vera gel | Aloe barbadensis leaf extract | 3.4% | +38% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
| Ginger root | Zingiber officinale root extract | 2.5% | +15% | 3264GL (glycerin), 3264ZB (Zemea propanediol) |
| Red clover tops | Trifolium pratense flower extract | 1.6% | +35% | 3326GL (glycerin), 3326ZB (Zemea propanediol) |
Scalp care: top botanical extracts
Rosemary leaf leads scalp treatments at 5.6%, up 46%; fo-ti root is up 220% from a small base.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Rosemary leaf | Rosmarinus officinalis leaf extract | 5.6% | +46% | 3330GL (glycerin), 3330ZB (Zemea propanediol), 3330PBBG (butylene glycol) |
| Green tea leaf | Camellia sinensis leaf extract | 3.9% | +1% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Fo-ti root | Polygonum multiflorum root extract | 2.2% | +220% | 3261GL (glycerin) |
| Saw palmetto berry | Serenoa serrulata fruit extract | 2.0% | +27% | 3334GL (glycerin), 3334ZB (Zemea propanediol), 3334NBG (butylene glycol) |
| Chamomile flower | Chamomilla recutita flower extract | 2.0% | +31% | 3230GL (glycerin), 3230ZB (Zemea propanediol), 3230NBG (butylene glycol) |
Sun care: top botanical extracts
Green tea leaf (9.9%) and aloe vera (8.8%) lead sunscreens; centella is the fastest-growing at up 130%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Green tea leaf | Camellia sinensis leaf extract | 9.9% | -5% | 3345GL (glycerin), 3345ZB (Zemea propanediol), 3345NBG (butylene glycol) |
| Aloe vera gel | Aloe barbadensis leaf extract | 8.8% | +13% | 3160GL (glycerin), 3160ZB (Zemea propanediol) |
| Centella (gotu kola) | Centella asiatica extract | 7.2% | +130% | 3424GL (glycerin), 3424ZB (Zemea propanediol) |
| Ginger root | Zingiber officinale root extract | 3.1% | +38% | 3264GL (glycerin), 3264ZB (Zemea propanediol) |
| Licorice root | Glycyrrhiza glabra root extract | 2.6% | +19% | 3291GL (glycerin), 3291ZB (Zemea propanediol), 3291NBG (butylene glycol) |
Lip care: top botanical extracts
Fruit extracts are taking share in lip care: watermelon, cranberry (up 76%), peach, acai and goji are all growing while rosemary is down 41%.
| Botanical | INCI | Share of new launches | 12-month change | Part IDs (carrier) |
|---|---|---|---|---|
| Watermelon | Citrullus lanatus fruit extract | 2.4% | +29% | 3941GL (glycerin) |
| Cranberry | Vaccinium macrocarpon fruit extract | 1.7% | +76% | 3244CGL (glycerin), 3244CORG (organic, glycerin) |
| Peach | Prunus persica fruit extract | 1.7% | +41% | 3843GL (glycerin) |
| Acai | Euterpe oleracea fruit extract | 1.6% | +26% | 3437GL (glycerin) |
| Goji | Lycium barbarum fruit extract | 1.5% | +26% | 3350GL (glycerin) |
Where demand is falling
Four botanicals are losing share in face care while still selling into body, hair and scalp products. Sell them into those briefs first.
| Botanical | Losing share in | Still growing or holding in |
|---|---|---|
| Chamomile flower | Face creams (-28%), toners (-46%), cleansers (-37%), masks (-34%) | Face serums (+14%), body lotion (+3%), body wash (+3%), scalp care (+31%) |
| Calendula flower | Face creams (-16%), toners (-40%), cleansers (-21%), eye care (-11%) | Shampoo (+16%) |
| Rosemary leaf | Face creams (-25%), conditioner (-12%), lip care (-41%) | Scalp care (+46%), shampoo (+9%), body lotion (+13%) |
| Ginseng root | Eye care (-22%); reads as past peak in face care in trend-stage analysis | Face creams (+7%), toners (flat), body lotion (+7%); position behind centella and licorice |
| Cucumber fruit extract (not a Bio-Botanica cosmetic extract) | Toners (-37%), eye care (-21%), cleansers (-18%) | Not growing in any measured category |
How to specify these extracts
Every Part ID above is a cosmetic-grade liquid extract made by Bio-Botanica's Bio-Chelated® cold process, supplied full-spectrum and non-standardized. Carrier choice is the main formulation decision: glycerin (GL) for water-phase systems and humectant-led formulas; Zemea® propanediol (ZB) for petrochemical-free and naturals-aligned ingredient decks; butylene glycol (NBG, PBBG) for clear serums, toners and mists where low viscosity matters. Usage level, compatibility and stability are confirmed by your lab against the Spec Sheet and a sample. Request samples of the Part IDs you are evaluating.
Application pages
Each category also has its own page with the five extracts, formulation notes and buyer questions: sun care, face serums, face creams, facial cleansers, shampoo and conditioner and scalp care. For the skincare botanicals behind these figures see best extracts for skincare.